Shopping with AI? Here’s How to Protect Your Privacy (and What to Watch Out For)

Shopping with AI? Here’s How to Protect Your Privacy (and What to Watch Out For) AI shopping tools have quietly become part of everyday online retail. Chatbots help you find products, recommendation engines suggest what to buy next, and virtual try-ons let you see how a jacket fits without leaving your couch. But as these tools spread, so do concerns about what happens to your personal data. A new survey from eMarketer confirms what many shoppers suspect: data privacy is the number one fear when using AI for shopping. This article explains the findings and offers practical steps you can take to protect yourself. ...

May 5, 2026 · 4 min · BriefArc Desk