AI Shopping Assistants Are Convenient—But Your Privacy Is at Risk. Here’s What to Do

AI Shopping Assistants Are Convenient—But Your Privacy Is at Risk. Here’s What to Do The convenience of AI shopping tools is hard to ignore. From personalized product recommendations to one-click checkout, these assistants promise to save time and money. Yet a growing number of shoppers are worried about the price they’re paying with their personal data. According to a recent survey by eMarketer, data privacy has become consumers’ single biggest fear when it comes to using AI for shopping. This concern is not unfounded, and knowing how to navigate it is essential for anyone who wants to keep their information safe while enjoying the benefits of AI. ...

May 6, 2026 · 5 min · BriefArc Desk

Afraid AI shopping tools are spying on you? Here’s how to protect your privacy

Afraid AI shopping tools are spying on you? Here’s how to protect your privacy If you’ve used a chatbot to find a gift or let an AI recommend a new laptop, you’re not alone. AI shopping assistants are appearing on major retail sites and search engines, promising faster decisions and personalized deals. But a new survey from eMarketer confirms what many shoppers already suspect: data privacy is far and away the biggest fear people have about using these tools. The question is whether you have to give up convenience to protect your information. The answer is no—but you do need to know what you’re handing over and how to limit it. ...

May 6, 2026 · 4 min · BriefArc Desk