Shoppers' #1 AI Fear? Data Privacy—Here’s How to Protect Yourself

Shoppers’ #1 AI Fear? Data Privacy—Here’s How to Protect Yourself Online shopping tools powered by artificial intelligence are no longer a novelty. From chatbots that answer product questions to recommendation engines that suggest what to buy next, these features are now built into most major retailers’ websites and apps. But as their use has grown, so has a specific worry among shoppers: what happens to all the personal data these tools collect? ...

May 5, 2026 · 4 min · BriefArc Desk