Don't Fall for AI Hype: How to Spot Empty Promises and Protect Your Privacy

Don’t Fall for AI Hype: How to Spot Empty Promises and Protect Your Privacy From smart toasters to “AI-powered” chatbots, there’s no shortage of vendors slapping the artificial intelligence label on just about everything. The term has become a catchall marketing tool, and much of what you hear is exaggerated at best — and dangerous at worst. The nonprofit Electronic Frontier Foundation (EFF) has launched a dedicated campaign to help consumers cut through the noise. Here’s what’s happening, why it matters for your privacy and wallet, and what you can do about it. ...

July 8, 2026 · 4 min · BriefArc Desk