Are Your Chrome Extensions Safe? A Practical Guide to Avoiding Malicious Add-Ons

Are Your Chrome Extensions Safe? A Practical Guide to Avoiding Malicious Add-Ons Introduction Browser extensions are small but powerful. They can block ads, manage passwords, take notes, or streamline your workflow. But that same power is also what makes them attractive to attackers. Malicious Chrome extensions—often disguised as productivity tools—have become a reliable way to spy on browsing activity, steal login credentials, and even slip past corporate firewalls. Recent investigations show that these add-ons are now being used in sophisticated attacks that start inside the browser. ...

May 9, 2026 · 4 min · BriefArc Desk

Are You Sharing Too Much with AI? New Survey Finds Privacy Safeguards Lagging

Are You Sharing Too Much with AI? New Survey Finds Privacy Safeguards Lagging Every time you ask ChatGPT to draft an email, let Copilot summarize a document, or use a photo-editing AI to remove a background, you hand over data. That data might include the text you wrote, the image you uploaded, or even metadata about your device and location. Most users assume the companies behind these tools protect that information responsibly. A new global survey from TrustArc, a well-known privacy compliance firm, suggests that assumption may be misplaced. ...

May 6, 2026 · 4 min · BriefArc Desk

How to Protect Your Privacy When AI Helps You Shop

How to Protect Your Privacy When AI Helps You Shop AI shopping assistants have become increasingly common over the past year. Major retailers, browser extensions, and even standalone apps now offer features that suggest products, compare prices, or automate checkout. The convenience is real, but a growing number of shoppers are uneasy about what these tools do with their personal data. A recent survey from eMarketer confirms that data privacy is now the single biggest fear consumers have about using AI for shopping. ...

May 6, 2026 · 5 min · BriefArc Desk

Shoppers Worry About AI and Privacy: Here's What You Can Do

Shoppers Worry About AI and Privacy: Here’s What You Can Do A new survey from eMarketer confirms what many of us already sensed: data privacy is the single biggest fear shoppers have when it comes to using AI tools for online shopping. The finding comes as retailers roll out chatbots, personalized recommendations, and AI-powered search features at a rapid pace. For the average person, the convenience of AI shopping can feel overshadowed by uncertainty about what happens to their personal information. ...

May 6, 2026 · 5 min · BriefArc Desk

Your Biggest Fear About AI Shopping Is Privacy: Here’s How to Protect Yourself

Your Biggest Fear About AI Shopping Is Privacy: Here’s How to Protect Yourself If you’ve used an AI shopping assistant or a recommendation engine lately, you might have felt a small knot of unease when it suggested exactly the item you had only thought about. That feeling is not unusual. According to a recent report from eMarketer published on May 5, 2026, data privacy is shoppers’ biggest fear when it comes to AI shopping tools—by a wide margin. The survey, based on U.S. online shoppers, found that concerns about how personal data is collected, stored, and used outweigh any other worry about AI in e-commerce. ...

May 6, 2026 · 5 min · BriefArc Desk

Shoppers' Biggest Fear About AI? Data Privacy—Here’s How to Protect Yourself

Shoppers’ Biggest Fear About AI? Data Privacy—Here’s How to Protect Yourself If you’ve used an AI shopping assistant lately—a tool that suggests products, compares prices, or helps you find the best deal—you’ve likely noticed how smoothly it works. But you may also have wondered: what does this tool know about me? ...

May 6, 2026 · 4 min · BriefArc Desk

Data Privacy Tops Shoppers’ AI Fears: What You Need to Know

Data Privacy Tops Shoppers’ AI Fears: What You Need to Know If you’ve used an AI shopping assistant lately—a chatbot that helps you find products, a tool that writes reviews, or a browser extension that compares prices—you’ve probably noticed how much information it asks for. Your preferences, your purchase history, sometimes even your location and payment details. That unease you feel is backed up by fresh data. ...

May 6, 2026 · 4 min · BriefArc Desk

How to Shop with AI Without Sacrificing Your Privacy

How to Shop with AI Without Sacrificing Your Privacy Online shopping keeps getting easier. AI-powered tools now help you find deals, compare products, and even complete purchases with a single click. Browser extensions, shopping chatbots, and personalized recommendation engines are becoming standard features on major retail sites. But as these tools multiply, a new concern is rising: how much of your personal data are you giving away in exchange for convenience? ...

May 5, 2026 · 5 min · BriefArc Desk

How to Protect Your Privacy When Shopping with AI

How to Protect Your Privacy When Shopping with AI If you’ve used a shopping assistant or let an AI tool suggest products, you’re not alone. But a new survey from eMarketer confirms what many suspect: data privacy is now the number one concern for shoppers using AI. Fifty-nine percent of respondents said they worry about privacy more than any other issue related to AI shopping tools. ...

May 5, 2026 · 4 min · BriefArc Desk

Why Shoppers Worry About AI and Privacy — and What You Can Do About It

Why Shoppers Worry About AI and Privacy — and What You Can Do About It A survey published by eMarketer this month confirms what many observers have suspected: data privacy is far and away the top concern consumers have about using AI shopping tools. Nearly half of respondents said they worry about how their personal information is collected and used when they interact with an AI assistant for shopping. This finding is not surprising, but it is a useful signal for anyone who uses — or is thinking about using — these tools. ...

May 5, 2026 · 5 min · BriefArc Desk