Shoppers' Top AI Fear? Privacy. Here's What to Know and How to Protect Yourself
Shoppers’ Top AI Fear? Privacy. Here’s What to Know and How to Protect Yourself Introduction If you’ve used an AI-powered shopping assistant—like ChatGPT to compare products, a retailer’s chatbot for recommendations, or Google Shopping’s AI summary—you’ve probably appreciated the convenience. But a new survey from eMarketer confirms what many consumers already suspect: data privacy is shoppers’ biggest AI shopping fear, by far. The survey, published in May 2026, found that concerns about how personal data is collected, used, and shared topped the list of worries, ahead of accuracy of recommendations and even cost. ...