Why Online Shoppers Are Tuning Out Scam Warnings (And How to Stay Safe)

Why Online Shoppers Are Tuning Out Scam Warnings (And How to Stay Safe) Intro Just about everyone who shops online has seen them: the pop‑up warning that a site is suspicious, a browser flag on a link, an email from a retailer that feels slightly off. Many of us click through anyway. A new report from KnowBe4 finds that during peak shopping seasons, consumers are increasingly ignoring these signals—a phenomenon security researchers call “warning fatigue.” Understanding why we tune out these alerts is the first step to building better shopping habits. ...

June 25, 2026 · 3 min · BriefArc Desk