KnowBe4 Report

Why Online Shoppers Are Ignoring Scam Warnings — And How to Avoid Becoming a Victim If you’ve ever spotted a red flag while shopping online and clicked “buy” anyway, you’re not alone. New data from KnowBe4, a security awareness training firm, reveals that shoppers are increasingly dismissing obvious scam warnings — even when they know better. The report, published in June 2026, confirms a troubling pattern: fraud awareness is up, but so is risky behavior. ...

Online shoppers ignoring scam warnings: What you need to know to stay safe A new report from KnowBe4, a security awareness training firm, reveals a troubling trend: online shoppers are increasingly ignoring the warning signs of scams. The timing is especially concerning, coming just before the busiest shopping season of the year. With fraud losses continuing to climb, understanding why we tune out those red flags—and how to stop doing it—matters more than ever. ...

Why Shoppers Ignore Scam Warnings — And How to Stop You’ve seen the pop‑up: “This site may be unsafe.” Or your browser turns the URL bar red. Maybe your email flagged a message as suspicious. Yet many of us click through anyway. A new report from cybersecurity firm KnowBe4 confirms what security researchers have suspected: a growing number of online shoppers are deliberately ignoring these warnings, and it’s costing them real money. ...

Why You Keep Ignoring Those Scam Warnings (and How to Stop) You’ve seen the alerts: a pop-up saying “This deal ends in 10 minutes,” an email about a package that couldn’t be delivered, or a social media ad for a 90% off luxury handbag. Most of the time you scroll past them without a second thought. But a new report from the security awareness firm KnowBe4 suggests that online shoppers are increasingly tuning out these warnings—even when they point to real scams. ...

Why Online Shoppers Are Falling for Scams More Often – and How to Stay Safe Scam warnings appear on websites, in emails, and even in browser alerts, yet a growing number of online shoppers pay them no mind. A recent report from security awareness firm KnowBe4 suggests that the problem is getting worse: shoppers are not only encountering more scam attempts, but they are also increasingly dismissing the red flags that should stop them from clicking “buy.” Understanding why this happens—and what to do about it—can save you money, personal data, and a lot of frustration. ...

Why Online Shoppers Keep Falling for Scams (and How to Stop) You’ve probably seen the warnings: “This site may be fraudulent,” “Suspicious link,” “Deal too good to be true.” Yet many of us click anyway. A recent report from cybersecurity firm KnowBe4 suggests that online shoppers are increasingly ignoring these red flags, especially as the holiday shopping season ramps up. Understanding why that happens — and what you can do about it — might save you money, time, and a lot of frustration. ...

Why Online Shoppers Are Tuning Out Scam Warnings (And How to Stay Safe) Intro Just about everyone who shops online has seen them: the pop‑up warning that a site is suspicious, a browser flag on a link, an email from a retailer that feels slightly off. Many of us click through anyway. A new report from KnowBe4 finds that during peak shopping seasons, consumers are increasingly ignoring these signals—a phenomenon security researchers call “warning fatigue.” Understanding why we tune out these alerts is the first step to building better shopping habits. ...