WhatsApp's New 'Incognito' Mode for AI Chats: What It Means for Your Privacy

WhatsApp’s New ‘Incognito’ Mode for AI Chats: What It Means for Your Privacy If you’ve been using WhatsApp’s AI features and wondered what happens with your conversation data, you’re not alone. Meta has been rolling out AI chat capabilities across its messaging apps, and privacy concerns have followed. On May 13, 2026, the company announced a new incognito mode for WhatsApp that gives users more control over whether their AI chats are used to train Meta’s models. Here’s what the feature actually does, how to turn it on, and what it doesn’t change. ...

May 13, 2026 · 4 min · BriefArc Desk

WhatsApp Just Added an 'Incognito' Mode for AI Chats – Here's How to Use It

WhatsApp Just Added an ‘Incognito’ Mode for AI Chats – Here’s How to Use It In mid-May 2026, Meta began rolling out a new privacy control for WhatsApp users: an “incognito” mode specifically for conversations with the app’s built-in AI chatbot. The move comes as more people interact with generative AI inside messaging apps and as regulators and users alike ask tougher questions about how chat data is used. ...

May 13, 2026 · 4 min · BriefArc Desk