Afraid AI Shopping Tools Will Steal Your Data? Here’s How to Shop Safely

Afraid AI Shopping Tools Will Steal Your Data? Here’s How to Shop Safely Intro You click “recommend for me” on a product page, and within seconds a chatbot suggests a jacket you’d actually wear. AI shopping tools are convenient, but they come with a cost: your personal data. A new survey from eMarketer confirms that data privacy is shoppers’ biggest fear when using AI for shopping—by a wide margin. The concern is not unfounded. AI assistants, virtual try-ons, and personalized recommendations often collect far more information than you might realize: browsing history, purchase records, location, voice commands, and even facial measurements. ...

May 5, 2026 · 5 min · BriefArc Desk