E-Commerce

Shoppers’ Biggest Fear About AI? Data Privacy—Here’s How to Protect Yourself If you’ve used an AI shopping assistant lately—a tool that suggests products, compares prices, or helps you find the best deal—you’ve likely noticed how smoothly it works. But you may also have wondered: what does this tool know about me? ...

Why Shoppers Fear AI’s Impact on Privacy and What to Do About It A new survey from eMarketer confirms what many already suspected: data privacy is the top worry for shoppers when using AI-powered shopping tools—by a wide margin. The findings, released in May 2026, come as more retailers embed AI assistants, chatbots, and recommendation engines into their platforms. For anyone who has wondered whether that convenience comes at a cost, the answer is complicated. ...