Digital Markets Act

EU Says No to Apple’s Siri AI Exemption: What It Means for Your iPhone and Privacy European regulators have rejected Apple’s request to exempt its upcoming Siri AI features from the Digital Markets Act (DMA). The decision, reported on June 9, 2026, means that Apple cannot bypass the bloc’s competition rules for the new AI-powered version of Siri. For iPhone users in Europe, this has direct consequences: some AI features may be delayed or altered, but it also reinforces certain privacy protections built into the DMA. Here’s what happened and why it matters. ...

EU Rejects Apple’s Siri AI Exemption: What iPhone Users in Europe Need to Know If you’re an iPhone user in the European Union, you may have noticed that some of the AI-powered Siri features announced at Apple’s recent developer conference haven’t appeared on your device yet. That’s not a bug or a regional test – it’s the result of a regulatory standoff between Apple and the European Commission. ...