Digital Likeness

Meta’s Muse AI on Instagram: What It Does to Your Photos and How to Opt Out If you use Instagram, you may have heard about Muse—Meta’s new AI image generation tool. The company started rolling it out in July 2026, and it’s already raising questions about how your photos might be used. The actors’ union SAG-AFTRA has recommended its members opt out, but the privacy implications extend well beyond celebrities. Here’s a straightforward look at what Muse does, why it matters for your privacy, and the steps you can take to protect your images. ...

Meta’s Muse AI Tool Paused – Here’s How to Protect Your Photos on Instagram On July 9, 2026, Meta launched a new AI image generator on Instagram called Muse. The tool could turn a text prompt into a photo, but it also drew from public posts on the platform to train its model. Within hours, users, privacy advocates, and Hollywood unions raised alarms. The next day, Meta removed the feature and called it a “missed the mark.” If you post photos on Instagram, here’s what happened, why it matters, and what you can do now to limit how your images are used by AI in the future. ...