Data Privacy

Data Privacy Tops List of AI Shopping Fears: What You Can Do to Stay Safe A recent survey from eMarketer confirms something many online shoppers already suspect: data privacy is the number one concern about using artificial intelligence tools for shopping. The finding isn’t surprising, given how much personal information these tools often require. But understanding the worry—and knowing what to do about it—can help you shop smarter without giving away more than you intend. ...

Shoppers’ Biggest AI Shopping Fear? Data Privacy—Here’s How to Protect Yourself Shopping with AI assistants—chatbots that recommend products, compare prices, or even complete purchases—has become more common in the past year. But a recent survey from eMarketer confirms what many privacy advocates have suspected: data privacy is shoppers’ top concern when using these tools, and by a wide margin. ...

Afraid AI Shopping Tools Will Steal Your Data? Here’s How to Shop Safely Intro You click “recommend for me” on a product page, and within seconds a chatbot suggests a jacket you’d actually wear. AI shopping tools are convenient, but they come with a cost: your personal data. A new survey from eMarketer confirms that data privacy is shoppers’ biggest fear when using AI for shopping—by a wide margin. The concern is not unfounded. AI assistants, virtual try-ons, and personalized recommendations often collect far more information than you might realize: browsing history, purchase records, location, voice commands, and even facial measurements. ...

Shoppers’ Top AI Fear? Privacy. Here’s What to Know and How to Protect Yourself Introduction If you’ve used an AI-powered shopping assistant—like ChatGPT to compare products, a retailer’s chatbot for recommendations, or Google Shopping’s AI summary—you’ve probably appreciated the convenience. But a new survey from eMarketer confirms what many consumers already suspect: data privacy is shoppers’ biggest AI shopping fear, by far. The survey, published in May 2026, found that concerns about how personal data is collected, used, and shared topped the list of worries, ahead of accuracy of recommendations and even cost. ...

How to Protect Your Privacy While Using AI Shopping Assistants If you’ve tried an AI shopping assistant lately—whether it’s Amazon’s Rufus, Google Shopping’s AI, or a plugin for ChatGPT—you’ve likely enjoyed the convenience of instant product recommendations, price comparisons, or summary reviews. But behind that convenience, there’s a growing worry: what happens to the data you share with these tools? ...

Shopping with AI? Here’s How to Protect Your Privacy (and What to Watch Out For) AI shopping tools have quietly become part of everyday online retail. Chatbots help you find products, recommendation engines suggest what to buy next, and virtual try-ons let you see how a jacket fits without leaving your couch. But as these tools spread, so do concerns about what happens to your personal data. A new survey from eMarketer confirms what many shoppers suspect: data privacy is the number one fear when using AI for shopping. This article explains the findings and offers practical steps you can take to protect yourself. ...

How to Protect Your Privacy When Using AI Shopping Tools If you’ve ever asked an AI chatbot for product recommendations or let a virtual assistant scan your inbox for order tracking, you’ve joined a rapidly growing group of shoppers. But that convenience comes with a catch. According to a recent eMarketer survey, data privacy is now the top fear among shoppers who use AI tools—outweighing concerns about accuracy, cost, or customer service. ...

Shoppers’ #1 AI Fear? Data Privacy—Here’s How to Protect Yourself Online shopping tools powered by artificial intelligence are no longer a novelty. From chatbots that answer product questions to recommendation engines that suggest what to buy next, these features are now built into most major retailers’ websites and apps. But as their use has grown, so has a specific worry among shoppers: what happens to all the personal data these tools collect? ...

Your Biggest Fear About AI Shopping? Data Privacy – Here’s How to Protect Yourself If you’ve hesitated to use an AI shopping assistant because you weren’t sure how much of your personal data it would collect, you’re not alone. According to an eMarketer survey, data privacy is now shoppers’ biggest fear when it comes to AI-powered shopping tools. The finding underscores a growing tension between the convenience of personalized recommendations and the unease about how much information is being gathered behind the scenes. ...

Shop smarter, not creepier: How to use AI shopping tools without sacrificing your privacy If you’ve used a chatbot to compare prices, asked a virtual assistant for product recommendations, or let an AI curate your search results, you’re far from alone. AI shopping tools are spreading fast, promising faster decisions and better deals. But a new survey from eMarketer confirms what many shoppers already suspect: the convenience comes at a cost to privacy. In fact, data privacy is shoppers’ number one fear about using AI in shopping—well ahead of concerns about accuracy, cost, or the quality of recommendations. ...