Shoppers’ Biggest Fear About AI? Data Privacy—Here’s How to Protect Yourself If you’ve used an AI shopping assistant lately—a tool that suggests products, compares prices, or helps you find the best deal—you’ve likely noticed how smoothly it works. But you may also have wondered: what does this tool know about me? ...
Afraid AI shopping tools are spying on you? Here’s how to protect your privacy If you’ve used a chatbot to find a gift or let an AI recommend a new laptop, you’re not alone. AI shopping assistants are appearing on major retail sites and search engines, promising faster decisions and personalized deals. But a new survey from eMarketer confirms what many shoppers already suspect: data privacy is far and away the biggest fear people have about using these tools. The question is whether you have to give up convenience to protect your information. The answer is no—but you do need to know what you’re handing over and how to limit it. ...
Data Privacy Tops Shoppers’ AI Fears: What You Need to Know If you’ve used an AI shopping assistant lately—a chatbot that helps you find products, a tool that writes reviews, or a browser extension that compares prices—you’ve probably noticed how much information it asks for. Your preferences, your purchase history, sometimes even your location and payment details. That unease you feel is backed up by fresh data. ...
How to Shop with AI Without Sacrificing Your Privacy Online shopping keeps getting easier. AI-powered tools now help you find deals, compare products, and even complete purchases with a single click. Browser extensions, shopping chatbots, and personalized recommendation engines are becoming standard features on major retail sites. But as these tools multiply, a new concern is rising: how much of your personal data are you giving away in exchange for convenience? ...
Afraid of AI Shopping? Here’s How to Keep Your Data Safe While Using It If you’ve used an online retailer lately, you’ve probably encountered AI tools: product recommendations that seem to know what you want, a chatbot that pops up to answer questions, or a visual search that lets you snap a photo of an item and find it for sale. These features can be convenient, but they also come with a price: your personal data. ...
How to Protect Your Privacy When Shopping with AI If you’ve used a shopping assistant or let an AI tool suggest products, you’re not alone. But a new survey from eMarketer confirms what many suspect: data privacy is now the number one concern for shoppers using AI. Fifty-nine percent of respondents said they worry about privacy more than any other issue related to AI shopping tools. ...
Why Shoppers Fear AI the Most—and How to Protect Your Privacy A new survey from eMarketer confirms what many in the consumer protection space have suspected: when it comes to AI-powered shopping tools, data privacy is the top worry by a wide margin. While AI promises convenience—personalized recommendations, instant price comparisons, virtual try-ons—shoppers are increasingly hesitant to hand over the personal information these features require. ...
Why Shoppers Fear AI’s Impact on Privacy and What to Do About It A new survey from eMarketer confirms what many already suspected: data privacy is the top worry for shoppers when using AI-powered shopping tools—by a wide margin. The findings, released in May 2026, come as more retailers embed AI assistants, chatbots, and recommendation engines into their platforms. For anyone who has wondered whether that convenience comes at a cost, the answer is complicated. ...
Why Shoppers Worry About AI and Privacy — and What You Can Do About It A survey published by eMarketer this month confirms what many observers have suspected: data privacy is far and away the top concern consumers have about using AI shopping tools. Nearly half of respondents said they worry about how their personal information is collected and used when they interact with an AI assistant for shopping. This finding is not surprising, but it is a useful signal for anyone who uses — or is thinking about using — these tools. ...
Your Biggest Fear About AI Shopping Is Right: How to Protect Your Privacy If you’ve felt uneasy about using AI shopping tools—chatbots that recommend products, voice assistants that place orders, or personalized deal finders—you’re not alone. A recent report from eMarketer confirms that data privacy is shoppers’ number one concern when it comes to AI-powered shopping. And the fear is well-founded. ...