Data Privacy

Why Shoppers Fear AI’s Impact on Privacy and What to Do About It A new survey from eMarketer confirms what many already suspected: data privacy is the top worry for shoppers when using AI-powered shopping tools—by a wide margin. The findings, released in May 2026, come as more retailers embed AI assistants, chatbots, and recommendation engines into their platforms. For anyone who has wondered whether that convenience comes at a cost, the answer is complicated. ...

Why Shoppers Worry About AI and Privacy — and What You Can Do About It A survey published by eMarketer this month confirms what many observers have suspected: data privacy is far and away the top concern consumers have about using AI shopping tools. Nearly half of respondents said they worry about how their personal information is collected and used when they interact with an AI assistant for shopping. This finding is not surprising, but it is a useful signal for anyone who uses — or is thinking about using — these tools. ...

Your Biggest Fear About AI Shopping Is Right: How to Protect Your Privacy If you’ve felt uneasy about using AI shopping tools—chatbots that recommend products, voice assistants that place orders, or personalized deal finders—you’re not alone. A recent report from eMarketer confirms that data privacy is shoppers’ number one concern when it comes to AI-powered shopping. And the fear is well-founded. ...

Data Privacy Tops List of AI Shopping Fears: What You Can Do to Stay Safe A recent survey from eMarketer confirms something many online shoppers already suspect: data privacy is the number one concern about using artificial intelligence tools for shopping. The finding isn’t surprising, given how much personal information these tools often require. But understanding the worry—and knowing what to do about it—can help you shop smarter without giving away more than you intend. ...

Shoppers’ Biggest AI Shopping Fear? Data Privacy—Here’s How to Protect Yourself Shopping with AI assistants—chatbots that recommend products, compare prices, or even complete purchases—has become more common in the past year. But a recent survey from eMarketer confirms what many privacy advocates have suspected: data privacy is shoppers’ top concern when using these tools, and by a wide margin. ...

Afraid AI Shopping Tools Will Steal Your Data? Here’s How to Shop Safely Intro You click “recommend for me” on a product page, and within seconds a chatbot suggests a jacket you’d actually wear. AI shopping tools are convenient, but they come with a cost: your personal data. A new survey from eMarketer confirms that data privacy is shoppers’ biggest fear when using AI for shopping—by a wide margin. The concern is not unfounded. AI assistants, virtual try-ons, and personalized recommendations often collect far more information than you might realize: browsing history, purchase records, location, voice commands, and even facial measurements. ...

Shoppers’ Top AI Fear? Privacy. Here’s What to Know and How to Protect Yourself Introduction If you’ve used an AI-powered shopping assistant—like ChatGPT to compare products, a retailer’s chatbot for recommendations, or Google Shopping’s AI summary—you’ve probably appreciated the convenience. But a new survey from eMarketer confirms what many consumers already suspect: data privacy is shoppers’ biggest AI shopping fear, by far. The survey, published in May 2026, found that concerns about how personal data is collected, used, and shared topped the list of worries, ahead of accuracy of recommendations and even cost. ...

How to Protect Your Privacy While Using AI Shopping Assistants If you’ve tried an AI shopping assistant lately—whether it’s Amazon’s Rufus, Google Shopping’s AI, or a plugin for ChatGPT—you’ve likely enjoyed the convenience of instant product recommendations, price comparisons, or summary reviews. But behind that convenience, there’s a growing worry: what happens to the data you share with these tools? ...

Shopping with AI? Here’s How to Protect Your Privacy (and What to Watch Out For) AI shopping tools have quietly become part of everyday online retail. Chatbots help you find products, recommendation engines suggest what to buy next, and virtual try-ons let you see how a jacket fits without leaving your couch. But as these tools spread, so do concerns about what happens to your personal data. A new survey from eMarketer confirms what many shoppers suspect: data privacy is the number one fear when using AI for shopping. This article explains the findings and offers practical steps you can take to protect yourself. ...

How to Protect Your Privacy When Using AI Shopping Tools If you’ve ever asked an AI chatbot for product recommendations or let a virtual assistant scan your inbox for order tracking, you’ve joined a rapidly growing group of shoppers. But that convenience comes with a catch. According to a recent eMarketer survey, data privacy is now the top fear among shoppers who use AI tools—outweighing concerns about accuracy, cost, or customer service. ...