Data Privacy

Shoppers Worry About AI and Privacy: Here’s What You Can Do A new survey from eMarketer confirms what many of us already sensed: data privacy is the single biggest fear shoppers have when it comes to using AI tools for online shopping. The finding comes as retailers roll out chatbots, personalized recommendations, and AI-powered search features at a rapid pace. For the average person, the convenience of AI shopping can feel overshadowed by uncertainty about what happens to their personal information. ...

Your Biggest Fear About AI Shopping Is Privacy: Here’s How to Protect Yourself If you’ve used an AI shopping assistant or a recommendation engine lately, you might have felt a small knot of unease when it suggested exactly the item you had only thought about. That feeling is not unusual. According to a recent report from eMarketer published on May 5, 2026, data privacy is shoppers’ biggest fear when it comes to AI shopping tools—by a wide margin. The survey, based on U.S. online shoppers, found that concerns about how personal data is collected, stored, and used outweigh any other worry about AI in e-commerce. ...

AI Shopping Assistants Are Convenient—But Your Privacy Is at Risk. Here’s What to Do The convenience of AI shopping tools is hard to ignore. From personalized product recommendations to one-click checkout, these assistants promise to save time and money. Yet a growing number of shoppers are worried about the price they’re paying with their personal data. According to a recent survey by eMarketer, data privacy has become consumers’ single biggest fear when it comes to using AI for shopping. This concern is not unfounded, and knowing how to navigate it is essential for anyone who wants to keep their information safe while enjoying the benefits of AI. ...

Shoppers’ Biggest Fear About AI? Data Privacy—Here’s How to Protect Yourself If you’ve used an AI shopping assistant lately—a tool that suggests products, compares prices, or helps you find the best deal—you’ve likely noticed how smoothly it works. But you may also have wondered: what does this tool know about me? ...

Afraid AI shopping tools are spying on you? Here’s how to protect your privacy If you’ve used a chatbot to find a gift or let an AI recommend a new laptop, you’re not alone. AI shopping assistants are appearing on major retail sites and search engines, promising faster decisions and personalized deals. But a new survey from eMarketer confirms what many shoppers already suspect: data privacy is far and away the biggest fear people have about using these tools. The question is whether you have to give up convenience to protect your information. The answer is no—but you do need to know what you’re handing over and how to limit it. ...

Data Privacy Tops Shoppers’ AI Fears: What You Need to Know If you’ve used an AI shopping assistant lately—a chatbot that helps you find products, a tool that writes reviews, or a browser extension that compares prices—you’ve probably noticed how much information it asks for. Your preferences, your purchase history, sometimes even your location and payment details. That unease you feel is backed up by fresh data. ...

How to Shop with AI Without Sacrificing Your Privacy Online shopping keeps getting easier. AI-powered tools now help you find deals, compare products, and even complete purchases with a single click. Browser extensions, shopping chatbots, and personalized recommendation engines are becoming standard features on major retail sites. But as these tools multiply, a new concern is rising: how much of your personal data are you giving away in exchange for convenience? ...

Afraid of AI Shopping? Here’s How to Keep Your Data Safe While Using It If you’ve used an online retailer lately, you’ve probably encountered AI tools: product recommendations that seem to know what you want, a chatbot that pops up to answer questions, or a visual search that lets you snap a photo of an item and find it for sale. These features can be convenient, but they also come with a price: your personal data. ...

How to Protect Your Privacy When Shopping with AI If you’ve used a shopping assistant or let an AI tool suggest products, you’re not alone. But a new survey from eMarketer confirms what many suspect: data privacy is now the number one concern for shoppers using AI. Fifty-nine percent of respondents said they worry about privacy more than any other issue related to AI shopping tools. ...

Why Shoppers Fear AI the Most—and How to Protect Your Privacy A new survey from eMarketer confirms what many in the consumer protection space have suspected: when it comes to AI-powered shopping tools, data privacy is the top worry by a wide margin. While AI promises convenience—personalized recommendations, instant price comparisons, virtual try-ons—shoppers are increasingly hesitant to hand over the personal information these features require. ...