How to Spot and Ignore AI Hype — A Practical Guide

How to Spot and Ignore AI Hype — A Practical Guide The phrase “AI-powered” now appears on everything from toasters to tax software. Companies know that a veneer of artificial intelligence can make a product seem futuristic, intelligent, and worth a premium. But behind the buzzwords, the reality is often far less impressive — and sometimes more dangerous for your privacy. ...

July 9, 2026 · 4 min · BriefArc Desk

Don't Fall for AI Hype: How to Spot Overblown Claims and Protect Your Privacy

Don’t Fall for AI Hype: How to Spot Overblown Claims and Protect Your Privacy Every week, a new AI product promises to revolutionize your workflow, make you more creative, or solve problems you didn’t even know you had. The marketing language is polished: “cutting-edge,” “magical,” “human-like understanding.” But beneath the enthusiasm, many of these tools collect far more data than they admit, and the actual capabilities often fall short of the demo videos. ...

July 8, 2026 · 4 min · BriefArc Desk

How to Spot AI Hype and Protect Your Privacy

How to Spot AI Hype and Protect Your Privacy Every week, a new gadget or app promises to be “powered by AI.” The term is everywhere—from toasters that “learn” your toast preference to customer service chatbots that claim to “understand” you. But behind the buzz, many of these products deliver far less than they promise, and some even collect more of your personal data than you’d expect. ...

July 8, 2026 · 4 min · BriefArc Desk

Cut Through the AI Hype: EFF's Guide to Separating Fact from Fiction

Cut Through the AI Hype: EFF’s Guide to Separating Fact from Fiction Every week, another product claims to be “powered by AI”—from toasters that recommend recipes to chatbots that promise to be your therapist. The word “intelligence” gets thrown around so loosely that it’s easy to assume anything labeled AI must be cutting‑edge. But behind the marketing, many of these tools come with serious privacy trade‑offs, unclear data practices, and performance that rarely matches the promises. ...

July 8, 2026 · 4 min · BriefArc Desk