Data Privacy Tops Shoppers’ AI Fears: What You Need to Know

Data Privacy Tops Shoppers’ AI Fears: What You Need to Know If you’ve used an AI shopping assistant lately—a chatbot that helps you find products, a tool that writes reviews, or a browser extension that compares prices—you’ve probably noticed how much information it asks for. Your preferences, your purchase history, sometimes even your location and payment details. That unease you feel is backed up by fresh data. ...

May 6, 2026 · 4 min · BriefArc Desk

How to Shop with AI Without Sacrificing Your Privacy

How to Shop with AI Without Sacrificing Your Privacy Online shopping keeps getting easier. AI-powered tools now help you find deals, compare products, and even complete purchases with a single click. Browser extensions, shopping chatbots, and personalized recommendation engines are becoming standard features on major retail sites. But as these tools multiply, a new concern is rising: how much of your personal data are you giving away in exchange for convenience? ...

May 5, 2026 · 5 min · BriefArc Desk

Afraid of AI Shopping? Here’s How to Keep Your Data Safe While Using It

Afraid of AI Shopping? Here’s How to Keep Your Data Safe While Using It If you’ve used an online retailer lately, you’ve probably encountered AI tools: product recommendations that seem to know what you want, a chatbot that pops up to answer questions, or a visual search that lets you snap a photo of an item and find it for sale. These features can be convenient, but they also come with a price: your personal data. ...

May 5, 2026 · 5 min · BriefArc Desk

How to Protect Your Privacy When Shopping with AI

How to Protect Your Privacy When Shopping with AI If you’ve used a shopping assistant or let an AI tool suggest products, you’re not alone. But a new survey from eMarketer confirms what many suspect: data privacy is now the number one concern for shoppers using AI. Fifty-nine percent of respondents said they worry about privacy more than any other issue related to AI shopping tools. ...

May 5, 2026 · 4 min · BriefArc Desk

Don't get fooled: How to spot online shopping scams before you pay

Don’t get fooled: How to spot online shopping scams before you pay Scammers have become skilled at creating fake storefronts, sending convincing emails, and placing ads that look just like real deals. The result is that even careful shoppers can hand over money or personal details to someone who never intends to deliver a product. Government agencies like the U.S. Department of Veterans Affairs (VA) and the Federal Trade Commission (FTC) regularly issue reminders to stay alert. This guide outlines the most common tactics and what you can do to protect yourself. ...

May 5, 2026 · 4 min · BriefArc Desk

Why Shoppers Fear AI's Impact on Privacy and What to Do About It

Why Shoppers Fear AI’s Impact on Privacy and What to Do About It A new survey from eMarketer confirms what many already suspected: data privacy is the top worry for shoppers when using AI-powered shopping tools—by a wide margin. The findings, released in May 2026, come as more retailers embed AI assistants, chatbots, and recommendation engines into their platforms. For anyone who has wondered whether that convenience comes at a cost, the answer is complicated. ...

May 5, 2026 · 4 min · BriefArc Desk

How to Spot and Avoid Online Shopping Scams This Season and Beyond

How to Spot and Avoid Online Shopping Scams This Season and Beyond Online shopping has become a routine part of modern life, but it also attracts fraudsters looking to steal money and personal information. According to the Federal Trade Commission, Americans lose billions of dollars each year to online shopping fraud, and the methods scammers use keep evolving. The Department of Veterans Affairs has published guidance on staying safe, and the same principles apply to anyone shopping online. Knowing what to look for and how to respond can make the difference between a smooth transaction and a costly mistake. ...

May 5, 2026 · 4 min · BriefArc Desk

Your Biggest Fear About AI Shopping Is Right: How to Protect Your Privacy

Your Biggest Fear About AI Shopping Is Right: How to Protect Your Privacy If you’ve felt uneasy about using AI shopping tools—chatbots that recommend products, voice assistants that place orders, or personalized deal finders—you’re not alone. A recent report from eMarketer confirms that data privacy is shoppers’ number one concern when it comes to AI-powered shopping. And the fear is well-founded. ...

May 5, 2026 · 4 min · BriefArc Desk

Data Privacy Tops List of AI Shopping Fears: What You Can Do to Stay Safe

Data Privacy Tops List of AI Shopping Fears: What You Can Do to Stay Safe A recent survey from eMarketer confirms something many online shoppers already suspect: data privacy is the number one concern about using artificial intelligence tools for shopping. The finding isn’t surprising, given how much personal information these tools often require. But understanding the worry—and knowing what to do about it—can help you shop smarter without giving away more than you intend. ...

May 5, 2026 · 4 min · BriefArc Desk

Afraid AI Shopping Tools Will Steal Your Data? Here’s How to Shop Safely

Afraid AI Shopping Tools Will Steal Your Data? Here’s How to Shop Safely Intro You click “recommend for me” on a product page, and within seconds a chatbot suggests a jacket you’d actually wear. AI shopping tools are convenient, but they come with a cost: your personal data. A new survey from eMarketer confirms that data privacy is shoppers’ biggest fear when using AI for shopping—by a wide margin. The concern is not unfounded. AI assistants, virtual try-ons, and personalized recommendations often collect far more information than you might realize: browsing history, purchase records, location, voice commands, and even facial measurements. ...

May 5, 2026 · 5 min · BriefArc Desk