The Shocking Number of Americans Hit by Online Shopping Scams—and How to Stay Safe
About a Third of Americans Say They’ve Had an Online Shopping Scam Happen to Them – How to Avoid Becoming a Statistic If you’ve ever clicked “Buy Now” on a deal that seemed too good to be true, you’re not alone. A new survey from the Pew Research Center, published in November 2025, found that about a third of Americans say they’ve had an online shopping scam happen to them. That’s roughly 33 percent of U.S. adults – a number that should give any online shopper pause. As holiday shopping and seasonal sales create more opportunities for fraud, understanding how these scams work and how to protect yourself is more important than ever. ...