Why Shoppers Fear AI the Most—and How to Protect Your Privacy

Why Shoppers Fear AI the Most—and How to Protect Your Privacy A new survey from eMarketer confirms what many in the consumer protection space have suspected: when it comes to AI-powered shopping tools, data privacy is the top worry by a wide margin. While AI promises convenience—personalized recommendations, instant price comparisons, virtual try-ons—shoppers are increasingly hesitant to hand over the personal information these features require. ...

May 5, 2026 · 4 min · BriefArc Desk

Why Shoppers Fear AI's Impact on Privacy and What to Do About It

Why Shoppers Fear AI’s Impact on Privacy and What to Do About It A new survey from eMarketer confirms what many already suspected: data privacy is the top worry for shoppers when using AI-powered shopping tools—by a wide margin. The findings, released in May 2026, come as more retailers embed AI assistants, chatbots, and recommendation engines into their platforms. For anyone who has wondered whether that convenience comes at a cost, the answer is complicated. ...

May 5, 2026 · 4 min · BriefArc Desk

Why Shoppers Worry About AI and Privacy — and What You Can Do About It

Why Shoppers Worry About AI and Privacy — and What You Can Do About It A survey published by eMarketer this month confirms what many observers have suspected: data privacy is far and away the top concern consumers have about using AI shopping tools. Nearly half of respondents said they worry about how their personal information is collected and used when they interact with an AI assistant for shopping. This finding is not surprising, but it is a useful signal for anyone who uses — or is thinking about using — these tools. ...

May 5, 2026 · 5 min · BriefArc Desk

Data Privacy Tops List of AI Shopping Fears: What You Can Do to Stay Safe

Data Privacy Tops List of AI Shopping Fears: What You Can Do to Stay Safe A recent survey from eMarketer confirms something many online shoppers already suspect: data privacy is the number one concern about using artificial intelligence tools for shopping. The finding isn’t surprising, given how much personal information these tools often require. But understanding the worry—and knowing what to do about it—can help you shop smarter without giving away more than you intend. ...

May 5, 2026 · 4 min · BriefArc Desk

Shoppers' #1 AI Fear? Data Privacy—Here’s How to Protect Yourself

Shoppers’ #1 AI Fear? Data Privacy—Here’s How to Protect Yourself Online shopping tools powered by artificial intelligence are no longer a novelty. From chatbots that answer product questions to recommendation engines that suggest what to buy next, these features are now built into most major retailers’ websites and apps. But as their use has grown, so has a specific worry among shoppers: what happens to all the personal data these tools collect? ...

May 5, 2026 · 4 min · BriefArc Desk

Shift Browser Promises Privacy-First AI: Should You Switch?

Shift Browser Promises Privacy-First AI: Should You Switch? Every few months, another story breaks about an AI tool quietly feeding user data back to its parent company. Whether it’s a chatbot recording conversations or a browser extension sending browsing history to a third party, the pattern is consistent. Against that backdrop, a company called Shift has launched a browser that claims to offer built-in AI features without collecting or sharing your personal data. The product is being marketed as a privacy-first alternative to Chrome, Edge, and other browsers that have added AI assistants over the past year. ...

May 2, 2026 · 4 min · BriefArc Desk

Your AI Assistant Is Watching: How to Protect Your Privacy Now

Your AI Assistant Is Watching: How to Protect Your Privacy Now Open up ChatGPT, ask Google Assistant about the weather, or let an email app draft a reply for you. These tools feel harmless, even helpful. But behind the convenience, a growing amount of your personal information is being collected, stored, and used in ways you may not have agreed to. ...

April 29, 2026 · 4 min · BriefArc Desk

What Records Should You Keep Before Using AI? A Privacy Guide

What Records Should You Keep Before Using AI? A Privacy Guide If you’ve used a chatbot to draft an email, an AI assistant to summarize a document, or a generative tool to generate an image, you’ve left a data trail. Every prompt you type, every output you save, and every setting you adjust can be stored by the service—and sometimes used for training or shared with third parties. Most people are not aware of how much of their personal information accumulates inside these tools, or what they can do to manage it. ...

April 29, 2026 · 4 min · BriefArc Desk

Stop Telling Your AI Chatbot These 5 Money Secrets

Don’t Tell Your AI Chatbot These 5 Things to Keep Your Money Safe AI chatbots like ChatGPT, Google Gemini, and Microsoft Copilot have become part of daily life for millions of people. They help draft emails, summarize articles, and answer questions. But their convenience hides a real financial risk: every piece of information you type into a chatbot could be stored, shared, or used against you. A recent column in The Washington Post highlighted five specific things you should never share with an AI chatbot if you want to keep your money safe. Here’s what you need to know. ...

April 29, 2026 · 4 min · BriefArc Desk

How AI Is Quietly Undermining Your Privacy — and What You Can Do About It

How AI Is Quietly Undermining Your Privacy — and What You Can Do About It Every time you ask a chatbot a question, dictate a message to your phone, or let a streaming service recommend your next show, an AI system records something about you. These interactions are training data, behavioral signals, or raw text that gets stored, analyzed, and sometimes shared. The convenience is real, but so is the privacy cost. Here’s how that erosion happens and what you can actually do to limit it. ...

April 29, 2026 · 5 min · BriefArc Desk