AI Tools

AI Tools Are Outpacing Privacy Protections: Survey Reveals the Gap and What You Can Do If you’ve used an AI chatbot, image generator, or smart assistant recently, you’ve probably noticed how quickly these tools are improving. What may be less visible is that the privacy safeguards meant to protect your data are not keeping up. A new global survey from TrustArc, released May 6, 2026, highlights exactly this mismatch and suggests that consumers are the ones exposed as a result. ...

AI Tools Are Booming, but Privacy Protections Aren’t Keeping Up — What to Watch For A new global survey from TrustArc, a privacy compliance and risk management firm, finds that most organizations are adopting artificial intelligence tools faster than they are building the privacy safeguards needed to protect user data. For everyday consumers, this gap means the personal information you feed into an AI chatbot, image generator, or productivity tool may be handled with fewer protections than you expect. ...

AI Tools Are Outpacing Privacy Protections — What the Latest Survey Means for You Introduction If you use ChatGPT, Microsoft Copilot, Google Gemini, or any other AI powered tool, you are far from alone. Millions of people now rely on these services for writing, research, coding, and everyday problem solving. But a new global survey from the privacy firm TrustArc suggests that the companies building and offering these tools are not keeping up with the privacy risks they introduce. The result is a growing gap between how fast we adopt AI and how well our personal data is protected. ...

Your Biggest Fear About AI Shopping Is Privacy: Here’s How to Protect Yourself If you’ve used an AI shopping assistant or a recommendation engine lately, you might have felt a small knot of unease when it suggested exactly the item you had only thought about. That feeling is not unusual. According to a recent report from eMarketer published on May 5, 2026, data privacy is shoppers’ biggest fear when it comes to AI shopping tools—by a wide margin. The survey, based on U.S. online shoppers, found that concerns about how personal data is collected, stored, and used outweigh any other worry about AI in e-commerce. ...

AI Shopping Assistants Are Convenient—But Your Privacy Is at Risk. Here’s What to Do The convenience of AI shopping tools is hard to ignore. From personalized product recommendations to one-click checkout, these assistants promise to save time and money. Yet a growing number of shoppers are worried about the price they’re paying with their personal data. According to a recent survey by eMarketer, data privacy has become consumers’ single biggest fear when it comes to using AI for shopping. This concern is not unfounded, and knowing how to navigate it is essential for anyone who wants to keep their information safe while enjoying the benefits of AI. ...

Afraid AI shopping tools are spying on you? Here’s how to protect your privacy If you’ve used a chatbot to find a gift or let an AI recommend a new laptop, you’re not alone. AI shopping assistants are appearing on major retail sites and search engines, promising faster decisions and personalized deals. But a new survey from eMarketer confirms what many shoppers already suspect: data privacy is far and away the biggest fear people have about using these tools. The question is whether you have to give up convenience to protect your information. The answer is no—but you do need to know what you’re handing over and how to limit it. ...

Afraid of AI Shopping? Here’s How to Keep Your Data Safe While Using It If you’ve used an online retailer lately, you’ve probably encountered AI tools: product recommendations that seem to know what you want, a chatbot that pops up to answer questions, or a visual search that lets you snap a photo of an item and find it for sale. These features can be convenient, but they also come with a price: your personal data. ...

Why Shoppers Fear AI the Most—and How to Protect Your Privacy A new survey from eMarketer confirms what many in the consumer protection space have suspected: when it comes to AI-powered shopping tools, data privacy is the top worry by a wide margin. While AI promises convenience—personalized recommendations, instant price comparisons, virtual try-ons—shoppers are increasingly hesitant to hand over the personal information these features require. ...

Why Shoppers Fear AI’s Impact on Privacy and What to Do About It A new survey from eMarketer confirms what many already suspected: data privacy is the top worry for shoppers when using AI-powered shopping tools—by a wide margin. The findings, released in May 2026, come as more retailers embed AI assistants, chatbots, and recommendation engines into their platforms. For anyone who has wondered whether that convenience comes at a cost, the answer is complicated. ...

Why Shoppers Worry About AI and Privacy — and What You Can Do About It A survey published by eMarketer this month confirms what many observers have suspected: data privacy is far and away the top concern consumers have about using AI shopping tools. Nearly half of respondents said they worry about how their personal information is collected and used when they interact with an AI assistant for shopping. This finding is not surprising, but it is a useful signal for anyone who uses — or is thinking about using — these tools. ...