Your Biggest Fear About AI Shopping? Data Privacy – Here's How to Protect Yourself

Your Biggest Fear About AI Shopping? Data Privacy – Here’s How to Protect Yourself If you’ve hesitated to use an AI shopping assistant because you weren’t sure how much of your personal data it would collect, you’re not alone. According to an eMarketer survey, data privacy is now shoppers’ biggest fear when it comes to AI-powered shopping tools. The finding underscores a growing tension between the convenience of personalized recommendations and the unease about how much information is being gathered behind the scenes. ...

May 5, 2026 · 4 min · BriefArc Desk

Shop smarter, not creepier: How to use AI shopping tools without sacrificing your privacy

Shop smarter, not creepier: How to use AI shopping tools without sacrificing your privacy If you’ve used a chatbot to compare prices, asked a virtual assistant for product recommendations, or let an AI curate your search results, you’re far from alone. AI shopping tools are spreading fast, promising faster decisions and better deals. But a new survey from eMarketer confirms what many shoppers already suspect: the convenience comes at a cost to privacy. In fact, data privacy is shoppers’ number one fear about using AI in shopping—well ahead of concerns about accuracy, cost, or the quality of recommendations. ...

May 5, 2026 · 5 min · BriefArc Desk