How Meta's Muse AI Tool Raises New Instagram Privacy Risks (and How to Opt Out)

How Meta’s Muse AI Tool Raises New Instagram Privacy Risks (and How to Opt Out) In early July 2026, Meta began rolling out its new AI image generator, Muse, across Instagram and its advertising platform. The tool can create realistic images from text prompts, but it has also raised immediate concerns about how user photos are being used to train the model—prompting the actors’ union SAG-AFTRA to advise its members to opt out. For anyone who posts pictures on Instagram, the question is straightforward: what data is Meta collecting from your account, and what can you do about it? ...

July 11, 2026 · 4 min · BriefArc Desk