How to Use AI for Marketing Without Breaking Privacy Rules
AI Marketing Without the Privacy Pitfalls: What Small Business Owners Need to Know Intro AI tools now make it easy to draft emails, segment audiences, and personalize offers at scale. For small business owners and freelancers, that kind of efficiency is tempting. But a recent article in The Globe and Mail reminds us that the same technology that powers better marketing can also expose you to legal risk if you ignore privacy rules. The message applies well beyond financial advisors: if you use AI for customer outreach, you need to understand what the law requires. ...