How to Spot and Avoid Online Shopping Scams: Tips to Stay Safe

Online shopping scams are not new, but they become more frequent and sophisticated during seasonal sales and holidays. Government agencies, including the VA News and the FDIC, have issued repeated warnings in recent years. In January 2026, VA News published an alert titled “Watch out for scams and stay safe while online shopping,” reinforcing a message that remains relevant year-round. Consumers lose billions of dollars annually to fraudulent websites, phishing offers, and payment scams. Understanding the common tactics and knowing how to verify a seller can make the difference between a good deal and a costly mistake.

What Happened: Recent Government Alerts

On January 28, 2026, VA News released a consumer advisory urging online shoppers to stay vigilant. The alert covered typical scam types: fake websites that mimic legitimate retailers, phishing emails and texts that promise incredible discounts, and social media imposters who pose as well-known brands. The advisory also included practical steps for protecting personal information.

Other agencies have reinforced similar messages. The FDIC, in August 2024, warned about scammers pretending to be banks or using fake banking apps to steal login credentials and account numbers. A separate VA News piece from December 2024, “Shopping for the real deal,” provided tips for verifying product authenticity and avoiding counterfeit goods. These coordinated alerts show that online shopping fraud is a persistent threat, not limited to a single holiday or sales event.

Why It Matters

The stakes are high for everyday shoppers. A single moment of inattention—clicking a link in an email, entering payment details on a site with a slightly misspelled URL, or paying via wire transfer to a “seller” who asks for it—can lead to financial loss and identity theft. According to the Federal Trade Commission, consumers reported losing more than $8.8 billion to fraud in 2022, with online shopping scams among the most common categories. Older adults and military veterans are often targeted, which is why VA News makes these warnings a priority.

Beyond the money, victims often face time-consuming recovery: contacting their bank, freezing credit, changing passwords, and filing reports. Even when the amount lost is small, the emotional impact and loss of privacy can be significant. Recognizing red flags before a purchase is far easier than cleaning up afterward.

What Readers Can Do: Practical Steps

You can reduce your risk without much effort. Here are evidence-based steps, drawn from government advice and security best practices.

1. Check the URL and contact information

Scammers register domain names that look like the real thing but use subtle misspellings (e.g., “amaz0n.com” instead of “amazon.com”). Before entering payment information, verify the URL is correct and starts with “https://”. Look for a physical address and a working phone number or email on the site. If the only contact method is a web form or a free email service (like Gmail or Yahoo), that’s a red flag.

2. Be skeptical of deals that seem too good

Unrealistic discounts—like a new laptop for 90% off or a luxury handbag for a fraction of the retail price—are common bait. If a deal appears on a social media ad or in an unsolicited email, treat it with extra caution. Search for the same product on other websites to gauge a realistic price range.

3. Use secure payment methods

Credit cards and reputable payment services (like PayPal, Apple Pay, or Google Pay) offer purchase protection. Avoid paying by wire transfer, prepaid debit card, or cryptocurrency unless you are certain of the seller’s legitimacy. Once you send money through these irreversible methods, it is nearly impossible to get it back.

4. Read reviews carefully—and check for fakes

Look for reviews on independent sites, not just on the seller’s own page. Watch for patterns: numerous reviews posted on the same day, overly generic language, or a mix of five-star and one-star reviews with no middle ground. Tools like Fakespot can help analyze the authenticity of reviews, but use them as one factor among others.

5. Avoid shopping on public Wi-Fi

Public networks in cafes, airports, or hotels are not secure. A scammer on the same network could intercept your payment information. If you must shop while away from home, use a VPN or, better yet, wait until you are on a trusted network.

6. Enable two-factor authentication

Turn on two-factor authentication (2FA) on your email and shopping accounts. Even if a scammer steals your password, they won’t be able to log in without the second factor (like a code sent to your phone). This simple step blocks many account takeovers.

7. If you are scammed, act quickly

Contact your bank or credit card issuer immediately to dispute the charge. Change the password on your online accounts, especially email and any store accounts you used. Place a fraud alert or freeze on your credit reports through Equifax, Experian, and TransUnion. Finally, report the scam to the Federal Trade Commission (FTC.gov) or the FBI’s Internet Crime Complaint Center (IC3.gov). Even if you don’t recover your money, your report helps authorities track and shut down scammers.

Sources

  • VA News, “Watch out for scams and stay safe while online shopping” (Jan 28, 2026). Link
  • VA News, “Shopping for the real deal” (Dec 12, 2024). Link
  • FDIC, “Scammers and Fake Banks” (Aug 13, 2024). Link

By staying alert and following these straightforward practices, you can protect your money and personal information while enjoying the convenience of online shopping.